Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER, celebrates 25 years in the business with 2009’s silver anniversary of the brand. It was in 1984 that Paris native Dany Sanz responded to the wishes of the fashion and entertainment industries by creating MAKE UP FOR EVER. MAKE UP FOR EVER brought to life products, textures, and colors previously only dreamed of. Dany Sanz, an artist and sculptor, succeeded in putting together an extensive palette, allowing make up artists to unleash their imagination and bring the fashion and theatre world to new heights. Keeping in mind the fast-paced nature of backstage, the products are easy to use and long lasting, two benefits that are a necessity not only to make up artists but to women everywhere.